Beta Bra

A bra that doesn't feel like it even exists. Meant to get you through the beta, not hold you back from it, Feeling send? Throw this on to maximize your climbing capability and later wear it for a night out on the town. Durable, functional and fashionable.

OPPORTUNITY STATEMENT

: With plenty of sports bras on the market, most bras aren't made specifically for climbers. Creating a bra that exposes the muscles climbers use most while providing comfort, breathability and durability. Providing coverage specifically for those who spend their days on the rock face.

Eli's Frustrations

Straps not staying in place.
Active wear looking like active wear.
Coverage needed while climbing.
Sweat.
Feeling restricted from regular sports bras/chaffing from sweat.
Having to change outfits for each occasion.

Combining function with fashion.

Creating a sports bra that moves with you, is stylish and always stays in place. Reliable, breathable, doesn't chafe. Straps that stay in place, highlighting the muscles that you worked hard to show off.

“For me, climbing is a form of exploration that inspires me to confront my own inner nature within nature. It’s a means of experiencing a state of consciousness where there are no distractions or expectations. This intuitive state of being is what allows me to experience moments of true freedom and harmony.”

-Lynn Hill-

Latissimus Dorsi

:Is one of the main muscles used in climbing. This muscle is responsible for pulling arms inward and downward as you pull yourself up.

Exposing this muscle as much as possible with fewer fabric while still providing function. This muscle complements the shoulders which show the most usually when climbing.