CLIMBING PRODUCT LINE
Cohesive Climbing Technical Apparel
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"Before the deed comes the thought. Before the achievement comes the dream. Every mountain we climb, we first climb in our mind."
-Royal Robbins-
Customer Persona
Eli Mueller
Boulder, Colorado
22 Years old
52K Yearly Salary
Eli is a avid rock climber, living in colorado with friends and her pup Dyno. She is a graphic designer, enjoys spending time with friends, climbing, fly fishing and going to concerts. Eli has a very high social life, is out going and open to new adventures. Her passion for the outdoors and the environment is influenced in her daily life, and clothing choice. She has a desire for active wear that is multi-useful, durable and fashionable in the streets.
"I DONT WANT TO HAVE TO CHANGE MY OUTFIT FOR EACH OCCASION OF MY LIFE"
Goals:
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Climbing apparel for gym, crag and going out.
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Stylish, durable, long lasting clothing.
Fears/Frustrations:
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Wants to show off climbing strength without losing functionality.
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Contributing to the textile industry crisis, of polluting the environment.
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Active wear only serving one purpose of looking like active wear.
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A way to easily take climbing gear to climbing gym.
